#DIRECT MAIL USPS PDF#
#DIRECT MAIL USPS MANUAL#
#DIRECT MAIL USPS FREE#

Benefits of Seamless Acceptance for Direct Mail Marketing The barcode also allows mailers to track and report on your direct mail campaign, so you’ll know when it’s delivered.Īs one of the first mail houses approved for the program, Jet Mail implemented Seamless Acceptance in 2018, and we love it almost as much as our clients. USPS scans the barcode and verifies that each piece of mail is compliant with their requirements. With Seamless Acceptance, the mail we send out contains an Intelligent Mail Barcode (IMb).

#DIRECT MAIL USPS MANUAL#

They can now skip the manual verification process and enter mail indirectly into the postal system.

Once mail quality has been proven, the mail house is accepted into the program. Applicants must prove that the mail sent from their facility consistently meets the preparation and documentation standards of the USPS. It’s important to note that applying for the program does not equal acceptance. Per the USPS, “Seamless Acceptance automates the entry and verification of commercial mailings by leveraging electronic documentation, Intelligent Mail barcodes (IMbs), and information collected from handheld sampling devices and mail processing equipment scans.”įull-service mail houses, like Jet Mail, are eligible to apply for the Seamless Acceptance program. But even worse, mail would be delayed-sometimes by weeks.Īnd that brings us to Seamless Acceptance. The sender then either had to pay the additional postage or fix the errors and resubmit the mailing. If it failed again, it was rejected and sent back. If a mail piece didn’t pass this first screening test, it required a second review. This manual screening process was labor-intensive and notoriously slow.Ĭlerks would first inspect a mail piece for proper preparation, then conduct performance-based verification before reviewing postage and finally accepting it into the postal system. Prior to the Seamless Acceptance program, clerks from USPS would perform random quality checks on mail pieces. To understand why Seamless Acceptance is so valuable to direct mail marketers, it helps to first explain how direct mail was handled by USPS prior to its implementation. Let’s dive into everything about Seamless Acceptance, including why it’s beneficial to marketers and the importance of working with a direct mail partner who has been accepted into the program. In short, it’s a program that automates and streamlines direct mail, ensuring your message gets in front of customers right on time. To help expedite and provide more predictable delivery times, the USPS introduced a program called Seamless Acceptance. The success of time-sensitive campaigns such as product launches, seasonal promotions or company updates all hinge on getting the right message out at the right time.īut unlike digital channels, the delivery of a direct mail piece can’t be scheduled to arrive in a mailbox on Tuesday at precisely 10:21 am, like a social media post or an email blast. Ready to start your campaign and connect with more customers through word-of-mouth? Contact Digital Dog Direct to get started.When it comes to direct mail marketing, delays can kill an otherwise flawless campaign.

#DIRECT MAIL USPS PDF#

Get more information about Share Mail here: Introducing Alternate Postage PDF We will help you set up a USPS Centralized Account Payment System (CAPS) account (which is required for Share Mail), meet all design requirements, print your unique IMb’s on each piece, and perform quality-control measures. To start your Share Mail campaign, contact Digital Dog Direct.

#DIRECT MAIL USPS FREE#

Plus, promote your brand with an extra touch by utilizing a free Picture Permit Imprint Indicia. Share Mail also allows you to receive rich tracking information through Intelligent Mail® Barcode (IMb) technology. Your customers’ friends receive the offers in the mail and choose to act based on their friend’s recommendation.Your customer forwards the Alternate Postage mailpieces to friends due to their simplicity and prepaid postage.Wowed by your offer, your customer is motivated to tell his or her friends about it.Your business sends a promotional mailpiece to your customer that includes Alternate Postage Mailers.Use direct mail to send your customers a First-Class Mail® piece that includes cards or letters with prepaid postage that they can then forward to friends by simply addressing the pieces. Share Mail inspires and allows your audience to create word-of-mouth recommendations through the USPS’s direct mail services.

Direct mail usps